Areas of Expertise

Executive Coaching, Career, Life Transitions, Stress, Relationships, Fulfilment


Samuel believes in making a difference and in awakening possibilities in people’s lives. He loves unleashing the human’s potential to be the best one can be, and is determined to help people live their lives courageously and passionately. This belief and commitment has shone through his own life and an extensive career; including 20 years as an executive head hunter, 7 years as a coach with top credentials, and two decades running his own companies. 


Samuel has coached and placed more than 500 mid to senior-level positions for foreign and local MNC clients in a diverse range of industries such as Pharma, Telco, Oil & Gas and Engineering. As a coach, Samuel is inspiring to work with. He holds a space of possibility for clients and supporting them to find courage to take steps to embrace their confidence and maximise their potential. 


Through Samuel’s coaching, clients can discover more about themselves, gain new insights into situations, enable better decision making and implement more effective action.


> Professional Certified Coach (PCC), International Coaching Federation (ICF)

> New Field Institute Certified Coach 

> Marshall Goldsmith Stakeholder Centered Certified Coach (Executive Coaching)

> NLP Certified Coach

> Job & Career Transition Coach 

> Job & Career Development Coach 

Fun Facts

> An avid scuba diver since 1991

> Volunteers in the Cheshire Home (for the wheel-chair handicapped)

> Loves nature and enjoy creating mini-gardens /terrariums during the weekends


“Samuel understands the corporate environment fully and is aware of the hectic work styles of senior business executives. He works with me and helps me to be more productive in my daily stressful schedule. Simple ideas work wonders!” - Partner at Professional Services Firm, Male


“His flexible approach facilitates him to design an individualized coaching strategy for me. This has helped me to discover certain useful aspects and provided insights about myself which would not have cross my mind. In a nutshell, the coaching sessions have provided me with a clearer direction of what I want to achieve in my career and more broadly in life.” - Senior Finance Manager, Male


"Samuel is an effective coach who is sincere in helping his clients and you know he is driven by a genuine desire to help others and not commercially driven. I will strongly recommend you to seek him out, and you will be able to seek your own breakthrough in no time!" 

- Director, Male


“Samuel is assertive, patient and approachable. Under his coaching, I am proud to have become more open-minded towards opinions and suggestions made by others. I am now more willing to try something new” - Associate Professor, Male